(In Hindsight 47/Aug 31-Sep 5, 2010)
I’m sure you have plenty of friends and acquaintances. You’d like to keep in touch with them–but not necessarily TOUCH them: because many of them are boring, repulsive, smelly people. What’s the answer to your problem? Social networking, of course.
Facebook has now overtaken Orkut to become India’s biggest social networking site. This will probably be repeated in every nation on earth, as our small world only has room for one winner–since you wouldn’t be able to keep track of all your disgusting friends if they were on different networks.
At the moment, Facebook is making doubly sure there are no challengers left. Their latest project is to take over the English language. Last month they filed a lawsuit against a site called Teachbook (a teachers’ community) for using ‘book’ in their name; and are also trying to trademark the word ‘face’. It reminds me of an Australian gentleman who patented the wheel nine years ago (though you’ll be less surprised to learn that the man, John Keogh, is a lawyer by profession).
People are becoming addicted to social networking. Many carry their connections, and keep checking their accounts on their iPhones or Blackberries–or use these to talk to others in the next room, instead of undertaking the Herculean task of hauling their heavy behinds over there. Growing numbers are more than addicted: they’re becoming dysfunctional, neglecting work or family duties. Therapists speak of folks withdrawing from the real world, in order to live in the Facebook world; where human beings market themselves better and you see their best aspects. Old half-dead people can become teenagers again, and teenagers can pretend to have some sense in their stupid heads. The site, founded by Mr. Zuckerberg (which incidentally means sugar mountain) really is like Big Rock Candy Mountain, where every day is Christmas (or Hanukkah, or whatever his religion requires).
As the obsession goes global, people will continue to retreat into their shells, or cells if you prefer, doing most of their work and play online. Their shells will harden like a coral reef system, becoming the cells of a strengthening superorganism (which you’ll admit sounds better than the term ‘prison’).
The day isn’t far off when humans who now communicate through machines, will prefer to communicate WITH machines. In future there will be smarter, more perfect machinery than ourselves: to which we’ll shift our allegiance, especially after machines have acquired consciousness as they eventually must. We’ll seek to emulate them and improve ourselves, part by part. Before we know it we’ll have fused with them, like Seth Brundle in The Fly: with the difference being that we’d choose a shooter game over a shotgun. Or better yet, Farmville. (For the five people in the world who don’t yet network, that’s just a Facebook game, not Animal Farm–I hope.)
Then, finally, the Gaia hypothesis which you saw in weird movies like Avatar will prove true. The earth will be one living organism. So go play online till you’re blue in the face like the Nevi’im. I mean, Na’vi.









